I get people asking me how to get more traffic to their web site. My question to them is usually what kind of traffic do you want coming to your site. It’s easy to get a ton of traffic but what is traffic if it doesn’t convert in income.

I tease them a bit with traffic exchanges, and maybe a few other crappy methods for earning money. Then I smile at them before I say some things like, ‘really though’. That’s when I tell them about article marketing.

Article Marketing For Target Traffic

I have proven to myself, years ago, that article marketing works as long as you write and link to the same thing. I have seen too many article writers that write about one topic and then link to something entirely different claiming they are an expert. Why would I want to link to something non-related to the topic I wrote about? Doesn’t seem very professional to me.

It does take time to build a really effective network of articles that will earn you a great income but doing it just one article at a time you will get there. Just don’t stray from the path of linking to relevant content in each of your articles.

Using The Top Article Directories To Send You Traffic

1. Good Content

Just think. If you were to write an article that focuses on one aspect of what ever you are marketing. Doing a good job as well, people don’t like reading crap so they mostly would click away from your article if it is.

2. Stay on Topic

The biggest problem I see in articles how the author jumps from topic to topic. It seems like they feel that if one topic doesn’t get their interest maybe one of the others will. Not smart thinking.

If their reader arrives from a search engine based on a phrase they typed in only to find that it wasn’t the main topic they may just leave.

On the other hand if you had written an article for each of your topics then that visitor would have landed on your one topic page and you stand a much better chance to have them follow your link to your money page.

So pick your topic and stay on that topic.

3. Re-Write Your Articles For Other Article Directories

I see people publish the same article over and over to all kinds of places. They use they same exact anchor text for each article as well. Not good planning and shows a person to be somewhat lazy too.

My strategy is to get as much attention from Google as I can, good attention that is. Publishing an article 30 times with the exact same text and link text looks like you’re spamming and you won’t get as much link juiced as you would if you were to make each article somewhat unique.

Being unique also applies to your link text, don’t use the same text, vary the text.

I usually go for a minimum of 30% for a rewrite and move paragraphs around if the article is structured in a way so that you can do that. If you are using points it’s each. If you are using step by step it can be a little tougher to move them around so be creative with your words.

NOTE: Write like a human and don’t grab words that most people would not use in conversation. It seems fake after too many weird words.

4. A Good Article Marketing Strategy

So you are going to rewrite your articles now and vary the link text or anchor text so that the search engines see your article as unique. Great start.

Now if you pick a topic and write about that topic for a month before moving on to the next topic or phrase.

5. No Brownie Points For Duplicate Content

Make sure you have pages to link to so you are not always linking to your main page. Get links to those internal pages but DO NOT link to the same article on your site. That’s so unprofessional. When I read a good article and follow the link only to find it’s linking to the same article on their site I just leave.

You won’t get nearly as much positive attention from the search engines and you will lose readers one after the other. If you have any subscribers you will most likely see them drop your site. Don’t go the duplicate content route to save time. It just costs you money.

In Conclusion: Article marketing is one of the most powerful marketing strategies on the Internet. Start writing today. It takes just one article at a time and your business will start getting that target traffic that helps us make a living on the Internet.

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