Work From Home Moncton: Affiliate Marketing

Were you aware that millions of people today work from home for an employer rather than commuting to work. One of our next door neighbours work from home as a computer techie and loves the freedom it gives him.

The thing is you don’t need to have an employer to work at home and make money, you just need a computer and a willingness to learn the affiliate marketing ropes. Like I’ve been doing here in Moncton, New Brunswick for the past decade.

First, What is Affiliate Marketing

My definition of Affiliate Marketing is pretty simply. For me it’s about selling other people’s products or services for profit. I can’t put it much simpler than that. However you may want to read a more detailed example at Wikipedia. What is Affiliate Marketing?

Right up front you need to know that there is millions being made in affiliate marketing but it doesn’t mean that it’s easy to make money with affiliate marketing. Today you will find a lot of competition in just about any niche or market you take on.

The key to success in affiliate marketing is learning how to make money in affiliate marketing before you start. You need to know and understand your niche or you’re just wasting your time.

For me personally I have found my niche in fishing, gardening, playing guitar, puppy training as well as a few others, even a money making blog or two.

Fishing Fanatics Like Myself Spend on Fishing

I know a lot of people that love to fish and these guys spend money, a whole lot more money than I do, on their fishing hobby.

So just how do I make money with a fishing blogs? Simple I have great days on the water doing what I love and I share it through my fishing blogs.

I write about kicking my fishing buddies behinds with my inexpensive fishing gear and baits. But I also share how I do it and that’s where I make money.

Example: I was out fishing chain pickerel here in New Brunswick with two of my fishing buddies. They were using one lure after another while I was using just one Red Devil. At the end of the day my arms were worn out from catching fish all day, my buddies didn’t get much exercise.

Just a little post like that has made me money because I link to the bait I was using with an affiliate link. The affiliate link would take them to the Red Devil page on an affiliate network but that doesn’t mean my visitor is limited to buying only that one item.

Actually anything they buy earns me commission but not just for today. A cookie is tracking code that tells that affiliate program I sent that customer but not just for one day, more are for the next 60 or 90 days.

So as time moves on and I continue to write fishing related experiences along with my affiliate links for fishing rods, reels and tackle. The number of readers continues to increase over time as does the sales.

Basically I share stories which include products I use and I make money.

Now I don’t just do one kind of fishing. I do regular spinner fishing but also fly fishing and I tie my own fishing flies so I have two other fishing related sites. One for fly fishing and the other about fly tying.

To make it even better I localize most of my blog posts to reflect where I live and fish. This way I get a lot more local traffic which tends to convert a lot better for me.

Next I Started A Gardening Blog

My first gardening tips blog had it’s start as an online marketing blog that didn’t do as I had expected so I took it down and started my first garden related website. In the first year I started to make money with text ad links so I decided to start a second gardening blog but this time I purchased a keyworded domain.

The first garden blog had full year of content before I even bought the second domain so you’d think today a few years later that first site would still be ahead of the second but that’s not the case. The results changed how I focus on my business today.

Today I Only Buy Keyworded Domains

The thing is I have treated both blogs the same and even use the same content and keywords but as you’ll see the newer, keyworded domain has blown the first site clear out of the water for most keyword phrases I use.

Here are a few of the stats for both sites so you can see for yourself that a keyworded domain name can really make a difference.

  1. For October 2011 my keyworded domain received 32,923 visitors, 12,581 were unique visitors giving an average of 1062 visitors per day. The non keyworded domain received 10,030 visitors, 3,180 were unique visitors which gives an average of 323 visitors per day.
  2. Both sites have paid link ads as well as sponsored ads. The keyworded blog makes more than 3 times as much per ad and has almost 3 times as many paid ads.
  3. My keyworded gardening domain has a PR4 while the non keyworded one has a PR2, as of two days ago when the latest page rank update happened.
  4. Phrases searched in Oct. for my keyworded domain is 2818 phrases while the other had only 317 phrases.
  5. My keyworded domain gets a whole lot more clicks and conversions, the other doesn’t.

I could keep going but I am sure you can see that a keyworded domain has more potential than a non keyworded domain.

Next, give your site an advantage by localizing your content for even more target traffic.

Localize Your Content For More Traffic

I have learned I can really increase my site traffic by including towns and cities near me as well as our province name. The combination of both keywords and locations can make a huge difference in your traffic as well as your conversion rates.

Heck by localizing my content I have even made new friends to go fishing with. That’s how well localizing your content can work.

For example I will write sentences like the following: Living in my city or province, gives me access to some of the best Atlantic salmon fishing in the world. We even have salmon flies known around the world they work so well.

Of course I also include links to products I use. When a reader likes it they click it, hopefully buy it, and I make money and possibly a new friend or return visitor.

Bottom line is a keyworded domain like those I purchase at GoDaddy.com can make a huge difference to your Bottom Line.

IMPORTANT: Keyword Research Comes First

The fact that a keyworded domain name can be so beneficial it’s important to do your keyword research before all else and especially before you start a site without it being keyworded.

Although very time consuming your research can be done manually and is how I did things for the first couple of years.

Part of what I would do, once I knew the niche I wanted was to use the free Google Keyword Tool to find plenty of keywords. I would check each keyword I was interested in Google to see how many PPC ads appeared on the search results page so I would know there was money being made with that phrase.

Today I streamline my online business so I can have more domains and make more income. To make the research much faster and more efficient I purchased a copy of Keyword Elite 2. What used to take hours and hours can now be done in a fraction of that time.

Finding Niche Related Affiliate Networks

Once I have my keywords the next step, again before I get a keyworded domain name, is to find products my readers would want. If I can’t find good affiliate network or affiliate program to help me earn income I don’t bother with that niche.

Now some niches I work I am actually in the process of writing my own tips related ebooks. Once I am complete I will either sell them from my site or offer them free to more subscribers to grow my list and make more income.

The thing about using other people’s products aka affiliate products is that I have more time to work on more traffic getting methods.

Rather just joining networks in the hopes you will find a great product to promote I suggest you use Google to find appropriate affiliate networks and programs.

I have joined a number of difference affiliate networks as they don’t all carry what I need for all my blogs. This could be a little confusing but let’s make it simple to find the right affiliate network for my niche or niches.

I find the right affiliate programs with a simple Google search that looks like the following:

home gardening” +”affiliate program”

I put quotes around my keyword phrases to get exact matches then I add the phrase ‘affiliate program’. It’s just that simple. Next I join the affiliate programs that appeal to me and wait for acceptance into their program.

Back To Getting A Keyworded Domain Name

Now a days when I go to GoDaddy.com to purchase a domain I always have a keyword or two in mind I will use in the domain name. It can make that much of a difference in my books.

So with the right niche, your best keywords, a keyworded domain name you have what it takes to find a great affiliate program and start making money. Now not everyone gets accepted into affiliate networks so be prepared before you apply.

Getting Accepted Into An Affiliate Program

My advice to new marketers, when applying for affiliate programs, is to make sure you have a good site setup, with quality and focused content, based on your keywords.

If you still find you get rejected just contact the affiliate manager and ask what you need to do to get accepted. It may be something simple so be sure to ask.

In conclusion, affiliate marketing has the potential to make you money but the key is to learn all about your niche and keywords before writing a single word or buying a domain to get started on.

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Well you have finally done it. You have packed in the rubbish job and told your boss exactly what you  think. You have taken the plunge and made the decision to begin your own affiliate marketing business.  Affiliate Marketing can be very lucrative. It provides people with the opportunity to work for  themselves with very little risk to them. Those that are sales savvy, good at marketing and are not  afraid of a little hard work can often do incredibly well with an internet marketing program.

Affiliate Marketing sounds easy but you do need to exercise some caution. You want to avoid the  affiliate marketing pitfalls that can ruin your business and worse, have you crawling on your hands  and knees back to that boss that now knows how you truly feel.

People tend to get excited when they start a new venture. Unfortunately this excitement and eagerness  can cause them to miss key things in their agreement. Whenever you sign up for an affiliate marketing  program, you will be expected to sign an agreement. The terms and conditions of the agreement for both  sides should be outlined. However, if they would like to hide something this is where they will put it. It  will either be in the small print, so get your magnifying glass out, or they’ll baffle you with  legal language. Either way, you need to read and understand your agreement thoroughly to avoid disappointment and lost earnings.

If you are signing up for a commission based affiliate marketing program then you need to understand  how the term revenue is defined. This is one of the biggest pitfalls of the contracts. They may advertise 5-10% commissions but it all fall on how they define revenue. Most internet marketing  programs will calculate commission on the gross value of the sale. In other words, the amount of money  the site will get at the completion of the sale. You may think that this sounds great. However, you  need to read this part of the agreement very carfully. The amount of the sale almost always excludes  credit card or debit card payment surcharges. They also are likely to exclude payment and delivery  charges as well as any gift wrapping or other surcharges. What sounded like a nice commission is soon  shrinking before your eyes. Ask these questions specifically before you sign an agreement.

Some affiliate programs are even stricter in their definition of revenue. Your commission might be based  on the profit margin of the sold product. For example, if you help sell a book for 20 dollars however the company only makes 10 dollars profit, you’ll receive a percentage of 10 dollars not 20. This can make  a substantial difference in your earnings. Again, make sure you understand these things and ask  specifically what your commission will be based upon. Read your agreement and look out for odd  sounding clauses. These could come back to haunt you later.

Another thing to beware of when you work on commission is returns. Many affiliate marketing companies  only pay commission out on completed sales and then only if the customer keeps the item. If they  return the items your commission might be cancelled. To really rub salt in the wounds, you may be billed for the outstanding commission if you do not have sufficient commission credit built up. Make  sure you understand this before signing on. You cannot expect a company to pay you a commission on an  item that’s returned but make sure you understand their return policy. Find out your rights in this  situation.

Affiliate Marketing can be a great way to make money online. If you have good sales and marketing skills then  it can give you the chance to out them to good use. You’ll be able to work for yourself and not  someone who undervalues and doesn’t appreciate them. One needs to consider internet marketing carefully. Make sure you understand your agreement and exactly what you will be paid for. You don’t  want to have to go crawling back to your boss begging for the old job back.

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The Definition of Affiliate Marketing

Niche Affiliate Marketing System (NAMS) 2
Image by rogercarr via Flickr

I enjoy working from my office here in my home as I work from home 5 days a week. One of the ways that I make most of my money online is through affiliate marketing so I would like to share a little about what affiliate marketing is.

Affiliate marketing is an increasingly popular way to promote businesses on the internet. An affiliate is rewarded for each visitor or subscriber found through their efforts. Essentially, this is the modern version the finder’s fee. This type of plan works well for the merchant since no fees are paid to the affiliate until they see results. It’s not uncommon for e-commerce sites to run their own affiliate marketing programs. Other e-commerce vendors use a third-party service that will track the traffic and sales created by the affiliate. Affiliate marketing has been the vehicle of success for many companies and the increase in revenue is usually 15-20% of a vendor’s online revenue.

Network marketing is beginning to find its way into the fold but affiliate marketing programs are usually one tier. For merchants who are considering offering an affiliate strategy there are several possibilities available. Some of the solutions include stand-alone software, online shopping carts that have affiliate features, hosted services, and third-party affiliate networks. As the concept grows, many merchants opt to refine their terms and conditions to prohibit the affiliates from spamming.

Previously, affiliates would often resort to spamming techniques sent through email. These not only irritated consumers, but it clogged the Internet with computer-generated mail. Many affiliates are now onboard and create large volumes of generated web pages that are devoted to keywords and keyword phrases. This allows the search engines to target their sites. Google came to the rescue and created an algorithm called “Big Daddy” in February 2006. This allowed Google to remove a large quantity of duplicated content from the master index. This also means that an affiliate marketer has to rotate and update content on a regular basis.

The concept is responsible for creating a lot of new business across the globe and is expected to evolve greatly. It offers an affiliate the opportunity to hitch on to a company that is already well established in the market, and it becomes a win-win situation for everyone involved. The hopeful affiliate still has to realize that the adventure has to be taken seriously. While the merchant can offer training and timely advice, promoting the website or business is left up to the affiliate, and this means understanding the rules of engagement.

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I started my work from home business so that I could eventually quit my day job and live the way I want to live. It takes some work but is well worth the effort.

Lots of people are interested in home businesses to make a little extra cash, to help pay the monthly bills, or to create financial freedom and security. Either way, an internet business can help you.

There are a few good ones, but unfortunately, there are a lot of “scams” – so be sure to do your homework. The trick is to find a good one; don’t waste time or money chasing empty promises or pipe dreams.

I used the following questionnaire to choose my internet marketing business – a similar process should work for you as well.

1.  Legal?

First things first – ensure the opportunity is legal, and not just a scam.  If you’re not sure, check with the Better Business Bureau.

2.  Desired Product?

Is there a big enough demand for the product?  You’ll need a large potential market.  Are there enough potential buyers for you to make a profit?

What we want is a large, hungry, market that will buy from us now; and buy additional products later as well.

3.  Adequate Profits?

Is there enough profit to cover your selling costs?  Expenses will eat away at your profit margin – be sure to consider them.  Advertising and other ongoing expenses will reduce your profits.

4.  Manageable Competition?

It’s very difficult to sell a product – even a very good product, if there are tons of other people giving it away (or selling it for far less than we are)?

Similarly, it is very difficult to make a sale if you can’t even get your potential customer’s attention.

5.  Generous Commissions?

Can you make a profit without an army of customers?  Does that make sense?

Is the proposed commission reasonable? Is the commission plan reasonable?

6.  Automated?

I’m looking for a business that will be able to run on autopilot after start-up.  I’m ready to “semi-retire”; I want a business that will be largely independent of my personal time and energy.

The best home businesses I’ve seen have systems and processes that will work for you 7x24x365 – whether you’re spending the day at the beach with your kids, laid up in the hospital, or sailing around the world.

7.  Qualified Prospects?

Internet businesses require a constant stream of qualified prospects to be successful.  For “brick-and-mortar” stores, the key has always been “Location-Location-Location,” but for online businesses, the key is targeted traffic.

Will your up line help send you quality traffic?

8.  Affiliate Training?

Learn about the product and marketing, in general.  You could muddle along on your own, but such an approach is more likely to fail than succeed.

So, another key is to make sure that your sponsor provides adequate training.

9.  Free Technical Support?

Any business these days requires computers somewhere along the way.  If you’re doing any form of internet marketing, that computer will likely be yours.

For internet marketing businesses, a lot of the technical support will be needed up-front, getting your system set up before you can even start doing the business.  Good technical support can really help your success.

10.  Customer / Sales Support?

Regardless of the product you end up selling, there may be problems, returns, changes, upgrades, etc. involved.  Back-office support, including customer support will be important to your success.

Choose businesses that also include customer and sales support.  Opportunities that provide sales support score high with me.

Winners act; losers don’t.

Evaluate the opportunity against this checklist. Action is the thing that separates winners from losers.

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