Is MLM Sponsoring Easy?
One question often asked about MLM is “Do I have to know and sponsor many to be successful?”
A reply from many upline sponsors commonly is something similar to the following…
“No, you can build up a great residual income and become very successful in Multi Level Marketing by sponsoring just one person every month or two.
They go on to say that the people you sponsor do not have to come from the group of people you already know (commonly called your warn market). They tell you to think about how many people you interact with in your everyday activities!
But then they turn around and tell you to write down a list of everyone you know, even from a casual relationship. They instruct you to list everyone you can think of for example, people you work with, go to church with, people you do business with, people you went to school with, people you knew before you moved to your present location, etc. and you will be amazed by the number of people that end up on your list.
But the question is, will all these people really join your Multi Level Marketing business if you ask them to? Most probably not. However, statistics show that if only one out of every one hundred contacts you make joins your program under you, it will be enough to make your car payment, another one will make your house payment, and one more will retire you!
That’s really not so bad. Three out of every one hundred is achievable, but you have to make the contacts. As the saying goes, “the more you tell, the more you sell.” Also, all the people on your contact list know others and although they might not be interested themselves, they might refer your to other people who will be interested.
Now 97 rejections might not seem like a lot to your sponsor, but I’m sure that it seems like a lot to you! I know that it sure felt like a lot to me!
Do you know a number of people who would be willing to approach one hundred people and get turned down by 97 of them over and over again? If you do, terrific, go sign them up today. However, most people will not continue trying to sell or recruit to a disinterested, unwilling or hostile market.
Technically, the response above from the sponsor can be true if you are lucky enough to recruit someone that has all the required skills and goes on to become a “heavy hitter” in the company. And depending upon your company’s compensation plan, that person might be able to carry you along.
It is extremely unlikely that you will be able to find a “heavy hitter” who can quickly go out and develop a significant downline beneith you if you are only recruiting “one person every month or two.”
So what should you do if you don’t want to face massive rejection and you are not going to be fortunate enough to land a “heavy hitter” early on in your MLM career?
The trick is not to go out chasing after people attempting to get them to buy your products or join your company. That will only get you membership in the NFL (No Friends Left) club. Instead, encourage the people who are really interested to come to you. And then, bring them into your program with a soft sell approach instead of the more tradition hard sell.
“So, how do I achieve that?”, you ask.
You achieve this by first offering your target market a funded proposal or free report relevant to your market and developing a mailing or contact list from the funded proposal sales process. You then develop a positive relationship with your list members through frequent contact and by providing them useful information.
If you have targeted the correct market, you will soon have prospects calling you and asking you what you do and how they can join your team.
To discover more about how to use free reports, funded proposals, and relationship marketing, click on the links in the resource box below.
George Dodge rates relationship marketing superior to all other MLM recruiting methods. Download The 7 Great Lies of Network Marketing free report and then go on to discover the secrets of effective MLM Recruiting methods made available with the use of Internet Network Marketing.
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