Thinking up great benefit statements has always been the most challenging part of copywriting for the web. And benefit statements are critical to selling your readers to try your products, services, and ideas, second only to the headline.

All of the other parts of copywriting such as good headlines, price offers and stories were much easier for me than finding good benefit statements. The benefits list always drove me crazy; until I discovered the secret to creating one benefit or more per minute.

You may recall from Sales 101 that benefits are what sells your product or service, not features. Knowing that, I started to try to get to the bottom of what benefits actually are. They are just things that help you take (or not take action), right? As an example, you “build” muscles or “create” more time. So, what do you think about starting out each benefit statement with a verb that takes action? This is the process to take:

1.  Get a long list of alphabetized action verbs.

2.  Display the alphabetized list of action verbs on your desk or, even better, view them on your computer screen so that you can see the list in its entirety
.
3.  Begin with the first verb in your list that begins with the letter A and read the verb out loud and make a sentence out of it that describes one benefit of your product.

”Accelerate” is the first word on my list of verbs, for example.

Then, my descriptive sentence might be that my service helps “accelerate” the time it takes to learn to read Spanish.

4.  Keep writing benefits as long as you are able and don’t quit! You can cut out those that don’t have as much impact later. Now is not the time either to worry if you are writing duplicative statements down. Just keep an open mind and write down any benefit statements that come to mind about your product or service.

5.  Prioritize your list with the most important benefit statements first and the least important last.

This process has worked for me not only to create great benefits lists, but also for writing articles for my website like “35 Reasons Why a Blog is Better than a Traditional Web Site for Your Business,” or “50 Ways to Kill a Perfectly Good Seminar”.

Use my list of verbs or create your own and start creating your killer benefit statements in just 20 minutes. Most of the time, you won’t need more than a great list of 20 benefits.

Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years.  He specializes in Internet marketing solutions for the small business owner, speakers and authors.  Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.

What the advantages you can get from making a blog, not from building a website? What is the difference between blogs and websites? Which one is good for us and which one sounds great in today’s online market place? Naturally, there’s a considerable difference between blogs and web sites. The commonest difference is that a blog might be personal, educational, or e-commerce. Unlike websites, blogs can generate multiple stream traffic in a short period of time. That suggests writing a blog is much easier than building a site.

Most webmasters have websites. Though they are great sites, they wish to use blogs for their online businesses these days due to the glorious ability of attracting visitors from blogs to web sites. And the most significantly, Google likes to index blogs into its result pages rather than websites.

A site + A Blog = traffic generation

the most effective way to generate high quality traffic to your internet site is to write a blog and make exchange links between them which can enable your blog visitors to turn into your site simply without making an exhaustive research in Google.

The purpose of this manuscript is to illustrate how to get benefits from writing a blog more than building a domain. That shows it’s not crucial to run your web business through building a website more to have a blog sharing your ideas and experiences with many and many visitors who can reach your blog simply and quickly thru looking in Google or any other search engines.

The Benefits of Having a Blog

1) Blogs are the best and fastest way to have an internet presence. With blogs, there’s no limit of writing and your message can spread thru simple methods and steps.

2) Blogs are free which is hosted by a blogger like wordpress.com, blogger.com, and other free bloggers. So that, there is not any need to know whether HTML language or FrontPage, or any other strategies employed in websites.

3) Blogs are the quickest way to build many relations and trust over days, not months. Unlike web sites, blogs permits interactivity between you and your readers by permitting them to leave and share comments, thoughts, and ideas with you through your blogs. That means there is an ability to have a continuing discussion keeping you in contact with your readers and visitors.

4) Blogs are good search engine friendly due to the astonishingly ability of pushing up your search engine listings through your RSS feeds which are free listing in Google, Yahoo, and Bing.

5) Blogs’ RSS feeds are also good for sending your visitors the updates and the new content of your blogs. That is the reason why it’s preferable to put a link related to your site there.

6) SEO techniques and methods can work well for your blog, more than web sites. That implies you can promote and optimize a blog simpler than an internet site.

What are you waiting for? Blogs is the best way for your site marketing. Many net marketers like Rob Benwell have made millions out of blogging and now even you can do the same!

Read more on our internet marketing blog: PromotedProfits.com

Online business ideas and home business reviews have brought career control and lots of rewards to people who took interest in Internet opportunities. Most of the online jobs gravitate around freelance writing, website design, affiliate promotions, sales and even surveys. Thus, some people make money from writing e-books, know-hows and e-guides they afterwards sell online, others focus on a personal product or offer consultancy for a variety of problems and last but not least there are people for whom discussion forums moderation is one of the most profitable online business ideas.

The interest in online business ideas has got higher with the international financial crisis and the national economies in recession. With the perspective of thousands of jobs being reduced, it is only natural that people will focus on home-based opportunities that can help the entire family escape the risk from corporate working. Getting serious about the possible online business ideas you’ve felt tempted to try is the best advice that you can get. Some modifications have appeared on the Internet too with Google discarding more and more sites considered spammy.

In the light of this new policy put into practice by search engines, older sites are preferred to newer ones. Statistics actually point out that nine out of ten sites that are shown by search engines in the first pages have a few years of activity online. One can check the site history according to the record domain, and don’t be surprised if some of the sites are actually a few years old. Nevertheless, getting discouraged is not the point here, what specialists stress out is the fact that age could affect the evolution of the online business ideas into profit making machines.

Although sometimes it is easier to see the bad parts, we can’t let such good news as the cost reduction for online services pass unnoticed or little acclaimed. The creation of a web site requires web hosting and domain registration, well these will be available for much lower fees. Moreover, the tendency with new online business ideas is to create blogs rather than large sites since they are more specialized in content and thus to the liking of search engines.

Affiliate marketing, could be the strangest word you have ever heard and would wrinkle a few eyebrows if you are a newcomer to the field. Website which are working on getting it right in affiliate marketing for dummies will provide you with the best and the most useful information to educate on the field. Helping you to gain the basic knowledge about affiliate marketing, these websites will help you put your first step on this field.

These information providing “affiliate marketing for dummies” websites give a helping hand for both the people who are interested in the field of “make money from home” and also the websites which are willing to take up these freelancers. For this matter, many of the marketing websites will prepare their own information providing site and try to catch up new people. This could be rather a drawback from the new coming freelancers point of view.

Many pretending experienced affiliate marketers will promote these home business websites with an encouraging word or two saying things like “it only takes minutes to start generating an income online” or “I made thousands of dollars within my first week using these technques”. Such unacceptable and unbelievable comments are to be neglected by anyone who has a head on the shoulders.

Affiliate marketing for dummies could be a possible danger zone and could lead to a loss of money. This could only happen if you fall for a scammer where the website pretends to be honest and ask for your money to kick off, and then in couple of days or weeks time run off with the money. This sort of an activity will put the ends to one’s career as a freelance affiliate marketer.

making a research to find out the most searched keyword online could be a smarter way of starting your affiliate marketing career. This will give you an idea about which fields are on demand and which of those could you point out as your strong points and work on.

The biggest threat in terms of affiliate marketing for dummies is the distractions caused by many fraud websites pretending to be honest and fair, but even though with these kinds of unfair play there’s still a much room for anyone who would like to work from home and put their step to a filed which will provide them with a reasonable amount of money to cover up their extra expenses in this hard financial crisis in the United States.

Affiliate marketing is the process of seller handing over the job of attracting customers to a third party. This third party is usually named as the merchandiser. Generally been involved with the internet this affiliate marketing is taken place with the use of e-mails, search engine optimization and several other popular methods such as marketing through a large internet based community such as “Facebook”.

Been practiced largely by home based individuals the occurrence of affiliate marketing scams is also possible due to the high vulnerability of the business. Merchandiser’s job is encircled to make the best marketing strategy and attract as many people as possible. But doing so, they make a huge benefit to the owners of the website. Hence the probability of scamming by the owner to gain more freelance affiliates increases. This is a strange way which will lead to affiliate marketing scams where some fraud websites will take advantages to grab a sum of money and runaway.

How many websites have you seen mentioning that just by spending minutes on clicking your mouse button you can earn money with your own home business or mlm business? How many people in all those websites have you seen mentioning about their success stories? With all this how many times have there been moments where people fall for all these frauds and pay money to start their affiliate marketing, not knowing that the company will be gone in no time with their money?

Of course there are plenty of opportunities to earn good amounts of money with affiliate marketing, but you will have to be careful and sensible. There are websites where you are assured to be played fair and earn a bit of something to pay your bills. But if you are hoping to pay money and get rich in no time you better off going fishing and collect your meal for dinner.

It is almost impossible to detect such dishonest and fraud affiliate markeitng websites. Therefore it becomes more than likely that a newcomer to the field will get hunted by these scammers. The new path taken to enhance the effectiveness of affiliate marketing scams is to hire a few people to make fraud information about their success stories.

There are many helping websites such as home business reviews websites for you to get educated about this subject and be more resistant to affiliate marketing scams. With this kind of an online help there is a very little chance for you to get fooled.