backlinks

Phew, this is a big concept and I need to emphasise it’s not an exact science. But here is what I know in my research at the Backlinks clinic:

Authority – explained

The more authority your web pages have the better you will rank on Google. Authority means that searchers trust you and your content. The good news is that authorities trusted by people are also trusted by Google. A great example is the .edu and .gov domain extensions. These domains imply they are credible sources of content and it’s an established fact that in the eyes of Google backlinks from these domains to your site will “pass on” authority to your site. Another great example is Wikipedia as the entries here are mostly authored by by group of people as opposed to a single person.

So it follows that authority is significantly influenced by the source of your backlinks and if authoritative web pages link to you then you receive their apparent trust and in the eyes of Google you become more authoritative and hence the trust in your web pages by Google increases.

How Google pronounces what is and isn’t authoritative is confidential for solid reasons and aligns with Google’s thinking of “Do no evil”. The last thing the web needs is an individual or a group manipulating the mechanisms that Google untilzes in its efforts to try and bring some order to probably the most important technological resource of this period in history.

How not to get Backlinks

In the same vein it’s valuable to state some distasteful sources and methods of creating backlinks that Google not only disapproves of but appears to be acting to ‘’categorize as negative authorities. In no particular order of merit, the prime examples are:

  • Paid backlinks – web sites where individuals purchase and sell backlinks
  • Comment spam – entries that have links on web sites that are just not associated to the main content.
  • Low quality and *duplicate content – ‘scraped’ or copied
  • Rapid backlink growth – there are a large selection of ways that this is achievable, Google isn’t dumb. Any sudden increase in the amount of backlinks is going to show up on Google’s monitoring systems, specifically if it’s a recently registered domain.
  • Backlinks from villainous web pages – these are particularly nasty as you are guilty by association – need I say more.

*There is another factor where I may be on dodgy ground, but major press properties seem to get a lot of authority and I have definitely seen significant quantities of the same content over and over again on different web sites with no penalties, I am still monitoring this, only as a percentage of the results I am seeing defy the consistent behaviors I normally expect to see. More on this is in a future article….

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